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BizReport : Ecommerce archives : February 25, 2015

Ecommerce saves Brits 200 million miles in shopping trips per week

The popularity of online shopping has grown to the extent that more consumers shop online than visit physical stores, according to recent research by Conlumino for Webloyalty.

by Helen Leggatt

The study, carried out in January 2015 among 2,068 consumers found that almost 9 out of 10 (87%) of consumers shop online while 78.3% visit brick-and-mortar stores.

"With consumers more attracted than ever to the convenience of online shopping, retailers need to ensure that they have an attractive and convenient presence online to improve revenue," says Guy Chiswick, managing director for Webloyalty Northern Europe. "The fact that the value of connected devices has doubled in the last decade is a testament to this, and it will only continue to rise with the improvement of technology in the future. Retailers need to be prepared to provide powerful apps and tools to aid the future consumer."

Online shopping is not only saving consumers time, but also money. Consumers were found to spend around 42 minutes per purchase in-store but just 24.8 minutes when shopping online. In the space of a week, UK consumers were found to spend, on average, nearly four hours shopping online visiting an average 16.4 retail websites.

Furthermore, the total 'digital distance' calculated for Brits' online shopping trips* equals an incredible 198.2 million miles per week. Based on a gas price of £1.08 a litre (US$1.67), money saved totals around £32 million (US$49 million).

* Includes travel to and from their home to a major center, the average distance walked around and the possibility of visiting out-of-town stores.

Image via Shutterstock

Tags: ecommerce, online shopping, UK

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