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BizReport : Ecommerce : February 10, 2015


Ecommerce Roundup: Mobile analysis and social connection

Some experts believe retailers need to approach the ecommerce holistically and that is where today's round-up begins: social and mobile tools to help retailers connect, and a new launch that may help retailers better understand their customers.

by Kristina Knight

First, SocialTwist has launched KnownCircle.com. This new social referral network gives consumers the ability to connect with local service providers that are 'most trusted' by their friends and family members. According to experts two-thirds of people rely on word of mouth for business recommendations. This new platform is another way for local businesses to connect with customers.

"Service providers spend considerable time, effort and money in keeping their customers happy but only a handful of these satisfied customers end up making referrals and generating new business," said Vijay Pullur, CEO of SocialTwist. "There is no lack of good will as most customers just don't have the time to facilitate the right connections. With KnownCircle, we are making it incredibly easy to secure a customer's endorsement and then helping get these endorsements the right reach and constant visibility."

Meanwhile Taptica has launched a new mobile analysis tool, set up for both agency and brand use. The tool anonymizes user behaviors, clicks, conversions and spending, along with demographic data to give advertisers more precise ad targeting options.

"We are delighted to launch our latest analytical tool to the mobile market," said Sigal Bareket, CEO and co-founder of Taptica. "We developed the ad-analytics tool in response to customer requests to gain a better understanding of mobile user behavior. With more than three years of running mobile campaigns and 200 million user profiles already stored in our system, we can provide a very clear picture of user behavior within mobile campaigns."

Finally UK-based Oban Digital is opening a US office. Oban Digital is a leader in helping UK retailers understand the cultural differences in their online audiences which can result in increased traffic and overall ROI.

"Ecommerce sales worldwide are predicted to grow to over $2.3 trillion in the next three years.1 A recent Oban Digital survey found that 67% of businesses claim internationalization is a key part of their growth strategy but that only 20% of businesses have all their current communications adapted for local culture or language," says Greig Holbrook, the Founder and Managing Director of Oban Digital. "If U.S. ecommerce companies and brands are to compete in the growing global market they need to learn how each local market functions differently from the next. There is no one-size-fits-all solution."

Image via Shutterstock

Tags: ecommerce, mobile marketing, Oban Digital, social commerce, social marketing, SocialTwist, Taptica










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