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BizReport : Advertising : February 05, 2015


Digital Roundup: Content partners, data and security updates

Today's digital roundup details new platform releases and updates that should give online brands better leverage in the online space as well as a partnership geared to help pharma brands control their product details.

by Kristina Knight

First, Acquia has partnered with Sudler to push more relevant pharma content to industry websites. Through the partnership pharma brands can better control their product information, ensuring the data retains the correct messaging across digital content sites. The partnership will also help to create a set of best practices for pharma companies to use in the online space.

And from Jumio, Netverify has been updated. The Netverify solution offers ID image capture as well as Face Match technology to ensure the person using a credit card to make a purchase online is the person who owns that account. The update to Netverify also offers better detection of blurred lines and front-side character recognition. The solution as available across iOS and Android devices as well as websites.

Finally PlaceIQ has released the new CIP Analytics. The new analytics dash offers deeper insights into customer behavior by connecting both online and offline data. Through the solution brands can connect what a consumer watching on television with purchase behaviors and demographic details to give a more thorough customer profile.

Duncan McCall, co-founder and CEO of PlaceIQ said, "We've spent years helping the world's top brands and agencies connect the physical and digital realms. In the process, we've helped these brands refine, visualize and discover the attributes that make up consumer audiences. These insights are relevant to media strategy, but have applications for informing smarter decisions across the entire marketing lifecycle."

Tags: Acquia, advertising, advertising tools, digital content, Jumio, PlaceIQ










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