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BizReport : February 26, 2015 Archive
February 26, 2015 Archive
Trends & Ideas | February 26, 2015
Barclays Bank launches Twitter payments
Banks are fighting off competition from digital payment providers such as PayPal by slowly adopting their own digital banking processes. Barclays Bank in the UK has joined with Twitter to become the first in the country to allow payments via Twitter. >>
Advertising | February 26, 2015
Advertising for young children looks promising on a new YouTube app for kids
With 71% of kids in US watching web video - this is where marketers want to be. Nevertheless advertisers are careful pulling their ad dollars away from linear TV advertising as they can´t make up for the lost numbers via other media. This week´s launch of a new YouTube app for kids makes targeting to youngsters more straightforward for online marketers. >>
Social Marketing | February 26, 2015
Twitter responses to customer queries slow and sloppy
Yet more research reveals low, slow and sloppy responses to customer queries made on social media. BDRC Continental's research focuses on responses via Twitter. >>
Mobile Marketing | February 26, 2015
App channel worth over £4 billion to UK brands
Apps are now worth 24% more to UK brands than they were a year ago, according to new research from Conjure that reveals apps are now worth more than £4 billion a year to brands. >>
Advertising | February 26, 2015
Facebook: 2 million advertisers milestone and new mobile ad manager
Hot on the heels of news of a significant milestone for Facebook in terms of advertiser numbers comes the launch of a new mobile ads manager app. >>
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