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BizReport : February 24, 2015 Archive

February 24, 2015 Archive

Trends & Ideas | February 24, 2015

Growth of native advertising in 2014

Native advertising, a practice of integrating a specific ad format that blends in with publisher´s editorial environment, continues to boom. According to the new native advertising data report from MediaRadar the popularity of native advertising increased dramatically in the second half of 2014. >>

Law & Regulation | February 24, 2015

A third of Europeans admit to providing fake personal details online

Such is the concern surrounding privacy of personal data online that a third of Europeans freely admit they provide false information when signing up for online services, according to new research from security firm Symantec. >>

Advertising | February 24, 2015

Video ad viewability increases

A Q4 2014 report reveals an increase in video ad viewability and a decrease in video ad fraud. >>

Mobile Marketing | February 24, 2015

UK: Overall mobile spending to increase 10% to 2016

Mobile spending is growing at four times the rate of online shopping in the U.K. as consumers take to the new channel, according to recent research from PayPal and market research firm Ipsos. >>