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BizReport : February 23, 2015 Archive

February 23, 2015 Archive

Advertising | February 23, 2015

U.K. first country in which digital ad spend tops 50%

A new study from Strategy Analytics reveals more than half of ad spend in the U.K. will go towards digital this year, making it the first country in which this has happened. >>

Mobile Marketing | February 23, 2015

'Appdiction' on the rise

Smartphones are changing lives. However, there are concerns that rising addiction to mobile phones is altering real-life relationships as 'appdiction' increases and more people find themselves unable to detach from their device. >>

Mobile Marketing | February 23, 2015

U.K. media agency employees lack mobile privacy knowledge

Research from the Internet Advertising Bureau (IAB) has found that while general mobile advertising knowledge among UK agency employees is increasing, many still have no idea about how to comply with mobile privacy or brand safety. >>