BizReport : February 19, 2015 Archive

February 19, 2015 Archive

Mobile Marketing | February 19, 2015

Platform offers mobile options without the game

Gaming is a big part of both the online and mobile spaces, but there are brands and consumers out there who don't want the game aspect. Or, at least, don't want everything to be about games. AppLift's new acquistions gives marketing the mobile aspect with the addition of gaming. >>

Research | February 19, 2015

Xero: SMBs optimistic heading in to Q2

Looking ahead to the second quarter and then the second half of 2015 new data out from online accounting hub Xero indicates small businesses in the US are optimistic about their growth. However, they aren't so optimistic that they are will to hire a number of new employees. >>

Ecommerce | February 19, 2015

Monetate: Cart abandons down 20%

Industry wide about two-thirds (66%) of shopping carts are abandoned in the online space. But, retailers with Monetate are seeing cart abandons that are significantly lower than the industry standard. >>

Blogs & Content | February 19, 2015

BrightRoll: Video moving mainstream thanks to targeting

Video is becoming more and more important, both in mobile and online. That's the big takeaway from a new survey out from BrightRoll. According to researchers agency RFPs for digital video increased nearly 90% between 2011 and 2014 while most (72%0 report online video is 'as effective or more effective' than television advertising. >>

Ecommerce | February 19, 2015

Study: Most shoppers spend more with personalization

New data for the online space: personalization is paying off. According to new data out from MyBuys about half of shoppers are influence to spend more with retailers who personalize emails and other offers for them. >>

Advertising | February 19, 2015

Neustar: Trends to watch in mobile, social, video

Neustar recently released the 2015 Media Intelligence Report, which breaks down trends in the digital space so that brands can ensure their strategies are in tact. One Neustar expert is breaking down how mobile, video and social will impact brands this year. >>