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BizReport : February 17, 2015 Archive

February 17, 2015 Archive

Advertising | February 17, 2015

Expert: How the ad space will change in 2015

Consumers are making an incredibly rapid shift from traditional to digital content, from PC to mobile devices. Add to this widespread and rapid consumer shift the exploding availability of data, and you have an opportunity for the big ad tech players to scoop up the emerging technology providers. >>

Advertising | February 17, 2015

Top 3 tips to improve native, programmatic strategies

There are so many options for advertisers in the online space, that many take a disparate approach. A little social, some display, email on holidays. Others only look to the new - video, native. Some always want to control budgets using programmatic. One expert explains how to improve strategy so that native and programmatic campaigns aspects are complimentary. >>

Mobile Marketing | February 17, 2015

Consumers need education in mobile payment technology

When Wakefield Research surveyed U.S. consumers about mobile payments more than half wanted more stores to enable technology to allow payment with smartphones but, at the same time, many were unfamiliar with such payment options. >>

Social Marketing | February 17, 2015

Brands ill-equipped to adequately handle social media chatter

Yet another study reveals that brands are not adequately listening and responding to their social media audiences. According to Brandwatch, a whopping 89% of consumers' comments left on Facebook and Twitter go unanswered. >>



Ecommerce | February 17, 2015

Dyn: Two thirds of shoppers unhappy with online experience

Retailers have a long way to go before online shopper experiences match those of offline, according to new global research from Dyn. >>