BizReport : February 16, 2015 Archive

February 16, 2015 Archive

Mobile Marketing | February 16, 2015

Rugby fans multi-tasking on mobile during matches

Sports fans are not just focused on the big screen, but many are also glued to a smaller screen, too. According to new research, over half of rugby fans multi-task on a smartphone while watching the game on television and even in the stadium. >>

Ecommerce | February 16, 2015

How to use dating rules to woo customers

Dating is a lot like customer engagement - if you aren't connecting with a date (or a customer) there won't be a second opportunity. One expert offers five dating rules brands can use to woo customers. >>

Ecommerce | February 16, 2015

Study: Shoppers want mobile alerts, not location targeting

Online and mobile shoppers like their email discounts and online coupons. But, according to one new report, they aren't so keen on retailers tracking them via mobile location targeting. According to the study more than half of online/mobile shoppers choose to buy online because they get better deals than if they shop in-store. >>

Advertising | February 16, 2015

How native, programmatic are complimentary

Seven weeks into the New Year, how is your online ad strategy faring? One expert identifies early trends in the online ad space and also offers insight into what brands need to do to ensure their ad choices work together seamlessly. >>

Advertising | February 16, 2015

Ad Roundup: Content and call tools launched

In today's advertising roundup: a new content optimization platform is launched and one platform adds click to call metrics. >>

Research | February 16, 2015

The most-loved and most-hated U.K. brands revealed

In the wake of Valentine's Day, here are the findings of research conducted by London ad agency isobel to establish the brands Brits love and hate. >>

Mobile Marketing | February 16, 2015

iPhone 6 Plus: Bigger screen equals bigger bills

A recent mobile analytics report suggests iPhone 6 Plus owners use a lot more data than other iPhone users. >>