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BizReport : February 13, 2015 Archive

February 13, 2015 Archive

Mobile Marketing | February 13, 2015

How to implement a bigger mobile wallet strategy

Currently, Forrester Research reports that more than half of U.S. consumers put loyalty and coupons as the top priorities for their mobile wallet usage. What's at the bottom? Payments. >>

Mobile Marketing | February 13, 2015

79% of brands plan proximity marketing investment in next six months

Proximity marketing is set to explode with 99% of respondents to a study commissioned by Airspace already considering investment in the technology. Does that figure sound too high? Airspace CEO Ian Malone does not think so. >>

Ecommerce | February 13, 2015

Brits love mobile for Valentine's Day research, shopping

Consumers researching and buying gifts or experiences for Valentine's Day are making good use of digital technology, according to recent research from RadiumOne, with mobile a popular choice. >>

Advertising | February 13, 2015

Why CMOs need data, not feelings, to succeed

Advertising campaigns have never had hard physical data to connect how a new customer came to buy a product. Instead most have relied on questions like 'how did you learn about Product X' to determine if campaigns were succeeding. One expert weighs in on the fallacy behind that approach. >>



Internet | February 13, 2015

U.K. businesses trail U.S. in cyber insurance take-up

Implementation of cyber insurance policies is far more commonplace among U.S. businesses than those in the U.K., according to a recent whitepaper from not-for-profit security group the Corporate Executive Programme. >>

Advertising | February 13, 2015

Ad Roundup: Partnerships to strengthen ad offerings

Partnerships are behind today's advertising roundup - three partnerships new to the online space could set up online marketers with better customer data while helping to control costs. >>