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BizReport : February 12, 2015 Archive

February 12, 2015 Archive

Research | February 12, 2015

Study: Most to buy in-store for Valentine's Day

Valentine's Day is only two days away but, retailers, there is still time to bank some cash over the holiday. According to a new report out from the International Council of Shopping Centers most shoppers (76%) will be buying Valentine's gifts in stores this year; added to that nearly two-thirds (60%) will buy online but pick-up in store. >>

Research | February 12, 2015

Study: SMBs mixing business and pleasure

Entire sections of employee manuals have been written about it, most workplaces have an unwritten rule about it...but it turns out fraternization may be more common than experts thought. That is the takeaway from a new report out from Manta which shows that over half (53%) of SMB owners either are working with or have worked with a significant other. >>

Social Marketing | February 12, 2015

Apple, Pinterest co-operate to improve app discovery

The App Store is bulging with apps, so many that the choice can be overwhelming. Pinterest has teamed up with Apple to launch a new feature to help with app discovery. >>

Advertising | February 12, 2015

Facebook eyes up cinemagraphs to keep users transfixed on ads

Imagine an ad format that transfixes consumers. An ad format that mesmerizes yet is not intrusive. Imagine no more and take a look for yourself at cinemagraphs, Facebook is. >>



Advertising | February 12, 2015

New Facebook reporting tool aims to improve ad relevance

Are your Facebook ads hitting the mark? Facebook now gives your ads a mark out of ten with the introduction of relevance scores. >>

Ecommerce | February 12, 2015

Study: Slow shipment may push Amazon Prime members to cancel

Shipping clubs have grown quickly in popularity; about one-third (33%) of online shoppers surveyed recently said they belonged to a shipping club. Of those about 28% reported having a free trial to that program in December of 2014. The surprising thing is that about half of those who are currently members or using free trials to these clubs say they won't renew membership. >>

Mobile Marketing | February 12, 2015

Expert: Mobile wallets mean more than payments

There is new data out from Forrester underlining the growing importance of mobile wallets for retailers around the globe. According to the research more than half of mobile wallet users want more than a payment options - they want to link loyalty programs, coupons/offers and other discounts to the wallet. >>