BizReport : February 11, 2015 Archive

February 11, 2015 Archive

Social Marketing | February 11, 2015

Negativity towards social media grows in China

Despite more people in China using social media than ever before, the number who have a negative view of such platforms is growing, according to recent research from Kantar. >>

Ecommerce | February 11, 2015

Amazon simplifies giveaway promotions

It is now easier than ever to roll out a prize giveaway thanks to a simple new tool launched by Amazon. >>

Ecommerce | February 11, 2015

Report: Shoppers may spend $19b thru Valentine's Day

Valentine's shoppers are still out in stores according to one new report, and even those who plan to purchase online, a strong percentage will be researching those purchases in-stores. >>

Blogs & Content | February 11, 2015

Study: Images edging out content for engagement

For content sites, the key to engagement is no longer just in the content. The key to engagement is shifting to the images. That is the takeaway from a new survey out from TripleLift which found publisher sites with appealing images are beginning to edge out sites that are still content heavy. >>

Advertising | February 11, 2015

Ad Roundup: Customer data takes center stage

Today's ad roundup offers further proof that brands are upping the customer data ante: two new solutions offer more holistic data views and another is beginning an integration that will be brands more detail for customer profiles. >>

Email Marketing | February 11, 2015

54% of email in UK opened on an Apple device

Email analysis conducted by SendGrid has found that more than half of all email in the U.K. is opened on an Apple device. >>