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BizReport : February 10, 2015 Archive

February 10, 2015 Archive

Ecommerce | February 10, 2015

Top 3 tips for a retailer friendly Valentine's Day

Some men (and women) are still putting the finishing touches on their Valentine's Day plans, and that means a little more time for retailers to engage those last minute shoppers. >>

Advertising | February 10, 2015

Study: Tying ads to movies works for brands

Taykey has released a new study that finds tying ads to trending topics - like movies - can increase the performance. The data, part of the new Real-Time Trend Report, found the top categories for tie-ins for Q4 2014 were the Grammys and popular movie franchises The Hunger Games and The Hobbit. >>

Advertising | February 10, 2015

Study: Online engagement crucial for SMBs

Only 45% of brands studied for a new vCita report are using mobile devices to track customer engagement and interactions. That is the takeaway from new research out from vCity which also indicates that most (66%) of those surveyed believe online engagement is key for their business. >>

Ecommerce | February 10, 2015

Ecommerce Roundup: Mobile analysis and social connection

Some experts believe retailers need to approach the ecommerce holistically and that is where today's round-up begins: social and mobile tools to help retailers connect, and a new launch that may help retailers better understand their customers. >>



Trends & Ideas | February 10, 2015

Contactless card use goes mainstream in U.K.

The U.K. Cards Association has announced that the upper transaction limit for contactless cards is to be increased as the payment method becomes increasingly popular. >>

Advertising | February 10, 2015

IAB: 'Visual cues' must distinguish native advertising from editorial content

The Internet Advertising Bureau has released a new set of guidelines to make it easier for consumers to distinguish native advertising from editorial content. >>

Mobile Marketing | February 10, 2015

Lack of trust hinders mobile commerce and app download volume

A lack of trust is limiting the number of apps downloaded by mobile users, according to a new report from mobile commerce community MEF and anti-virus firm AVG. >>