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BizReport : February 5, 2015 Archive

February 5, 2015 Archive

Advertising | February 05, 2015

Digital Roundup: Content partners, data and security updates

Today's digital roundup details new platform releases and updates that should give online brands better leverage in the online space as well as a partnership geared to help pharma brands control their product details. >>

Mobile Marketing | February 05, 2015

Brits' awareness and adoption of mobile payments rising

A mobile banking service is becoming popular in the UK as awareness of the method becomes more widespread, according to a new study. >>

Email Marketing | February 05, 2015

Survey: Consumers want reminders and promotions by email

Hey marketers, U.S. consumers want to hear from you by email. They want you to remind them of that shopping cart they left abandoned, they are persuaded to buy by your emails and some of them even want you to send email promotions daily. >>

Ecommerce | February 05, 2015

Study equates ecommerce to dating

Personalization is the key to success in today's retail environment yet, according to new research released by OrderDynamics, three-quarters of retailers continue to send shoppers irrelevant promotions via email. >>



Ecommerce | February 05, 2015

Study: Most Americans don't think brands protect personal data

The data breaches of 2014 may not have had visible effects on American shoppers, at least not in the I-Won't-Shop-Online-Anymore respect. However, according to one new study a majority of American shoppers do now feel as if retailers aren't doing enough to keep their valuable data safe. >>

Advertising | February 05, 2015

Pixability: Super Bowl hits and misses

Four days post-Super Bowl and data is beginning to trickle in about just how well campaigns did - or did not - fare. Pixibility has plunged into how Super Bowl ads that were uploaded to YouTube have fared - the takeaway: 133 million views and a big Liam Neeson hit. >>