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BizReport : February 3, 2015 Archive

February 3, 2015 Archive

Advertising | February 03, 2015

Expert: What SMBs can learn from Super Bowl advertisements

People continue to talk about the advertising hits - esurance/Breaking Bad - and missing - Nationwide and dead children - of Super Bowl XLIX, one expert points out the strategies used by those bigger brands can still be important. Especially to small businesses. >>

Ecommerce | February 03, 2015

MarketLive data shows 125% increase in smartphone transactions

In the Mobile Commerce Is a Big Deal column: new data out from the MarketLive Performance Index shows smartphone based retail transactions increased more than 100% on their platform - that is across product categories. >>

Email Marketing | February 03, 2015

Experian: Email volume, opens up nearly 20%

Email volume continues to rise, as to open rates. That is the takeaway from Experian's Q3 2014 Email Benchmark Report. Experian's data shows 16.7% unique email open rates and a 17.1% email volume rate for Q3 2014. >>

Email Marketing | February 03, 2015

Email: subject line analysis reveals the best, and worst, words to use

Are certain words in email subject lines responsible for higher open rates? Yes, according to new research from Alchemy Worx. >>



Trends & Ideas | February 03, 2015

Two-thirds of marketers plan to increase spend on native advertising in 2015

Measurement and transparency may be challenges facing marketers who engage in native advertising but that is not stopping nearly two-thirds of marketers who plan to spend more on the format this year, according to the Association of National Advertisers. >>

Ecommerce | February 03, 2015

British SMEs looking further abroad for growth

Confidence among Britain's retailers for international growth is growing according to new figures released by the Royal Mail. >>