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BizReport : Blogs & Content archives : January 06, 2015

Viewbix partners with Yashi for video ads

A new partnership in the video space is setting up marketers to better target campaigns, which should improve overall campaign ROI.

by Kristina Knight

The partnership, between video engagement hub Viewbix and video advertising DSP Yashi, will improve brands' ability to target video advertisements.

"We're excited to partner with Viewbix and have seen tremendous results by utilizing their engagement capabilities coupled with our targeting technologies," Scott Hoffman, COO of Yashi. "We look forward to continuing to deliver successful results for video advertisers, together."

Yashi's platform offers advanced behavioral as well as hyper-local targeting options. Combined with Viewbix's suite of actionable analytics tools, this partnership should open video to more marketers.

"We are thrilled to work with Yashi. Their targeting capabilities and distribution network will benefit our thousands of global customers with extended reach," said Jonathan Stefansky, CEO and Co-Founder of Viewbix. "Being able to provide our customers with the opportunity to target consumers, based on location and behaviors, will be crucial for ongoing advertising success as online video continues to be a core component in companies' digital marketing strategies."

Tags: advertising trends, targeted video ads, video advertising, Viewbix, Yashi

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