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BizReport : Ecommerce archives : January 29, 2015

Valentine's Surveys: What couples are looking

Valentine's Day is only a couple of weeks away and while most of us haven't started shopping for the romantic holiday, new surveys out from Ebates and Offers indicate how retailers might make the most of holiday spending. The data is especially important because, according to Ebates, most (95%) of Americans will exchange gifts on the holiday.

by Kristina Knight

Some non-traditional gifts on consumers' lists include laptops (19%), tablets (16%) and fitness devices/watches (10%).

Some interesting takeaways from the Ebates survey include:

• 92% say they'll buy a 'special gift' for Valentine's Day
• 43% say they'll spend less than $50, 33% say they'll spend $50 to $100
• 46% say they'll sent flowers to a loved one
• 77% say flowers equal romance

"Each year our annual survey shows a different wish list, and this year it seems like along with the traditional gifts, electronics are popular gift choices for Valentine's Day," said Kevin H. Johnson, CEO of Ebates. "We want to make shopping for your loved ones as easy and affordable as possible, and at, shoppers can find the best prices and cash back offers on everything from flowers to smartphones."

Meanwhile new data out from highlights the differences in how men and women approach the Valentine's holiday; this might help retailers better target their campaigns. According to the Offers survey more than half of both men and women celebrate the holiday to spend time with their significant others. Still most (71%) say they'll spend between $1 and $50 on the holiday. The most-wanted Valentine's gifts include trips/vacations, dinner dates or new pets.

Image via Shutterstock

Tags: Ebates, ecommerce, ecommerce trends,, valentine's day, valentine's day shopping trends

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