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BizReport : Advertising archives : January 26, 2015

Top 3 trends to push marketers ahead in 2015

As brands cement their 2015 strategies, one expert is offering up his advice on the trends that could help push brands farther into consumers' consciousness.

by Kristina Knight

First, look for social mobile spending to increase, and look for overall strategies to become more integrated. According to some reports a majority of brands (84%) will increase both social and mobile ad spending this year.

"Customers no longer tolerate fragmented engagement across different channels. All departments -- sales, service and marketing -- are a part of the customer journey, and we expect 2015 will be the year that businesses connect the dots accordingly. This means implementing a truly multi-channel approach to personalize each customer engagement." - Scott McCorkle, CEO, Salesforce Marketing Cloud.

Second, look for social to become more strategic.

"We're seeing a major shift in how marketers view social. Last year, 66% primarily viewed social media marketing as indirectly impacting their business performance, whereas 64% now view it as a critical enabler of products and services. Plus, 16% of marketers now view social media marketing as a primary revenue source, up 77% YoY," said McCorkle.

Third, don't count out mobile. Nearly three-quarters of brands replied to the Salesforce survey saying email was their 'workhorse', especially with mobile, and that they would increase spending in that category.

Image via Shutterstock

Tags: advertising trends, ecommerce, email marketing, mobile marketing, Salesforce, social marketing

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