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BizReport : Advertising archives : January 28, 2015

Top 3 data collection trends for 2015

Data will continue to be key for brands in 2015, but it's no longer the collection of data that should be foremost in marketers' minds. Instead, brands need to understand how to correlate data from across devices and channels to better interact with consumers. One expert offers his top 3 data trends this year.

by Kristina Knight

First, pinpointing value.

"The digital, mobile and social era has fueled an explosion of data that continues to grow exponentially. In 2015, it's clear that companies are accumulating more data and must seize the opportunity to pinpoint business value, achieve greater product focus, and sift through the noise. At Wizeline, we're firm believers that companies don't need more data - they need better decisions. Wizeline is the platform for quickly extracting information from a company's products and leveraging these insights to drive smarter, semi-autonomous product development decisions," said Bismarck Lepe, Wizeline CEO and Founder.

Second, the customer feedback.

"Another trend, of course, is the Internet of Things. At a high-level, we're witnessing the dawn of an era in which consumer feedback - mainly in the form of engagement data - can be captured from both the digital and physical world. Not only is IoT driving the development of nifty new products - e.g., Nest and the connected home - it's also opening the opportunity to track how consumers are actually using physical products, from toothbrushes to furniture. Applying these insights to drive rapid iteration and empirically driven product development is a huge opportunity - and it's one that Wizeline is uniquely positioned to help companies take advantage of," said Lepe.

Third, the SaaS upturn.

"From a product innovation perspective, Product Managers are pioneering the last frontier in SaaS, looking to operationalize and optimize the value they bring to product innovation using data and technology," said Lepe.

Image via Shutterstock

Tags: advertising, advertising data, data analysis, data collection, ecommerce data, Wizeline

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