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BizReport : Domain Names : January 14, 2015


Study: Many turning to personal domains

Websites aren't just for businesses or entrepreneurs any longer. According to one new study personal websites are growing in popularity for everyone from sole proprietors to job seekers.

by Kristina Knight

Branded.me has release a new study indicating that personal websites are key - for job seekers. According to their report about 84% of people have 'received benefits' from a personal website about just over 70% say personal websites are either 'important' or 'very important' for finding new opportunities while nearly three-quarters (70%) say they believe potential employers are seeking out information about workers online before interviewing job candidates.

"This study proves the value of personal websites and the benefits associated. A website is one the most powerful means of personal branding yet only 4% of people currently have one. We created branded.me to empower individuals of all generations and skill levels to take control of their personal brand and we couldn't be more excited to team up with .ME to bring the first research of its kind to market around personal websites."

Other interesting findings from the report include:

• 63% believe personal websites are more valuable than personal resumes
• 85% say personal websites will be 'more important' over the next 5 years
• 75% are using Wordpress to build/maintain their personal sites rather than hiring out
• 53% say personal websites are the 'most important' part of their online brand
• 65% host a blog within their website and most (62%) are using blogs to grow their career

Tags: Branded.ME, domain name trends, personal domain names, personal website










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  • iGamingUSA

    This is a good thing and no surprise; however, those who are not already familiar with this whole area of life should be careful about rushing off to do it and which extension they choose. Obviously the entity being referenced here would have a strong interest in promoting the .me extension, which certainly does have some appeal in some cases although is also a bit too "cutesy," non-serious, and egocentric for most purposes in my opinion, especially when you are talking about marketing yourself for employment and your "personal brand." People throughout the online publishing and domain name industry already know and have known for years, however, that .com is the king of them all and the gold standard one should not neglect and should seek to obtain if one has any concern about marketing and perception. ccTLD's rank second overall (country code). (.Me is a coopted country code being used to signify something else, so it does not qualify as country code in this case.) Alternatively, here in the US one might also want to consider and might do far better using the .US extension itself instead of .me. In some exceptional cases the .US would even also outrank and be more valuable than the .com, although .com is the leader overall ahead of every other top level domain by a vast margin and is essentially synymous with the Internet and Web in people's minds.




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