Study: Facebook, Google+ preferred for social login

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A new study out from LoginRadius offers insight into how consumers are using their social networks for other-than-communication. Researchers studied how consumers on the LoginRadius platform used login features and how they shared information via social networks. What they found is that Facebook (65%) and Google+ (25%) are the preferred login networks with primarily younger consumers (aged 18 to 34) using their social networks to login on other sites (65%).

Only about one-third (35%) of consumers between the ages of 35 and 50 are using social logins.

It is interesting to note that the gender lines are equal with about half of social logins coming from each demographic.

Other interesting findings include:

• 51% of social logins originate from Windows-based PCs
• 15% of social logins come from Android devices
• 10% of social logins come from iOS devices
• 9% of social logins come from Mac-based computers

“Mobile hasn’t quite overtaken computer devices, but it has seen a significant increase. Mobile now hosts almost 30% of all logins,” was written in the report. ” There was a huge jump from 2013 to 2014 as mobile popularity grew from 13% to almost 30%.”

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.