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BizReport : Social Marketing : January 07, 2015

Study: Facebook, Google+ preferred for social login

Over the past eighteen months social networks have morphed from a way consumers share pictures and stay in touch with friends to how they engage with retailers and brands. Yes, the sharing for life information is still key, but more and more are using social profiles to login to retail sites, giving retailers a dearth of information with which to target guests.

by Kristina Knight

A new study out from LoginRadius offers insight into how consumers are using their social networks for other-than-communication. Researchers studied how consumers on the LoginRadius platform used login features and how they shared information via social networks. What they found is that Facebook (65%) and Google+ (25%) are the preferred login networks with primarily younger consumers (aged 18 to 34) using their social networks to login on other sites (65%).

Only about one-third (35%) of consumers between the ages of 35 and 50 are using social logins.

It is interesting to note that the gender lines are equal with about half of social logins coming from each demographic.

Other interesting findings include:

• 51% of social logins originate from Windows-based PCs
• 15% of social logins come from Android devices
• 10% of social logins come from iOS devices
• 9% of social logins come from Mac-based computers

"Mobile hasn't quite overtaken computer devices, but it has seen a significant increase. Mobile now hosts almost 30% of all logins," was written in the report. " There was a huge jump from 2013 to 2014 as mobile popularity grew from 13% to almost 30%."

Image via Shutterstock

Tags: ecommerce, login trends, LoginRadius, social login, social marketing, social network trends

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