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BizReport : Mobile Marketing : January 15, 2015

Research shows 2014 Android mobile app sales growth significant

UK shoppers were significantly more mobile this festive season as new figures released by mobile apps specialist NN4M reveal.

by Helen Leggatt

Retail app transactions across Android, iPhone and iPad between 21 November 2014 and 4 January 2015 are up 40% on the same period last year, according to Edinburgh-based NN4M. The company used data from some of its own retail clients.

By device, Android led the way with a massive 250% increase in app sales compared to 37% for iPhone. In terms of overall app sales comparing 2014 to 2013, Android again showed the strongest growth rising 206% compared to 67% for iPhone and 58% for iPad.

"This unprecedented growth in the popularity of shopping apps highlights the opportunity for retailers to connect further with their customers and engage with them both in and out of store," writes NN4M on its blog. "Additionally, the nature of m-commerce enables brands to take advantage of spontaneous buying in a way that e-commerce cannot."

The growth in shopping app usage has been driven by the higher quality apps released last year. Retailers are realizing that they can't just shrink their website down to fit a mobile screen and call it a day. More and more, brands are creating a uniquely mobile experience that better engages customers, facilitating increased app usage.

Bloomua /

Image via Shutterstock

Tags: 2014 holiday sales, app, mcommerce, mobile, UK

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