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BizReport : Mobile Marketing : January 26, 2015

Reports: Mobile economy flourishing

Mobile devices are helping shoppers find new products on store shelves. That is the takeaway from a new Ninth Decimal report which finds most shoppers (70%) are trying new products/brands after seeing mobile ads for those products.

by Kristina Knight

Ninth Decimal data also shows mobile ads are pushing store visits (75% lift) and a 36% lift in drive-to-retail campaigns.

Some interesting takeaways include:

• 70% of consumers tried a new CPG product/brand after seeing a mobile ad
• 59% use mobile devices while grocery shopping
• 56% of grocery shoppers using apps are Millennials
• 69% use mobile devices to buy CPG products

"Consumers increasing use of their mobile devices throughout their path-to-purchase offers CPG brands an enormous opportunity to influence shoppers at every step of their purchase lifecycle," said David Staas, president of NinthDecimal. "Our latest report provides the market with new data around how consumers rely on mobile devices, from research and consideration to creating their shopping list, and ultimately purchases."

Meanwhile new data out in Millennial Media's 2015 State of the Apps Industry indicates most developers are monetizing their apps/sites in some way (85%); last year only 73% were monetizing apps. Millennial's data also identifies the top app categories as Games (86%), Productivity/Tools (35%) and Music/Entertainment (19%). The biggest growth category in 2015 is expected to be role playing and strategy game apps.

Image via Shutterstock

Tags: app economy, app monetization, Millennial Media, mobile apps, mobile marketing, Ninth Decimal

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