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BizReport : Blogs & Content : January 07, 2015


Jones Media, SheKnows in exclusive partnership

Women-centric content portal SheKnows has entered into an exclusive partnership with Jones Media. The portal, which numbers 84.5 million unique visitors each month has shown strong growth over the past year, including the acquisition of BlogHer and StyleCaster Media Group.

by Kristina Knight

Through the agreement Jones Media will be responsible for building brand awareness of the SheKnows platform as well as driving Canadian media and ad sales for the properties.

"The Canadian market is extremely important to us," said Philippe Guelton, Chief Executive Officer, SheKnows Media. "Most recently, we made improvements to SheKnows.com to optimize the online experience for our valued Canadian users. In 2015 and beyond, we will focus on maintaining our position as the country's number-one women's lifestyle media company with support from Jones Media and through a number of key initiatives, including the upcoming launch of our innovative Experts Among Us platform in Canada."

Cathy Fernandes, President, Jones Media said, "Already a top player in the women's media lifestyle space, SheKnows Media is poised for significant, ongoing growth in the Canadian media marketplace in 2015 and the years to come. We are thrilled to work with a company that we align with from a values standpoint, and look forward to leveraging our relationships with advertising agencies and key marketing decision-makers to ensure SheKnows Media gets the brand presence and positioning it deserves."

The partnership agreement underlines the importance of quality content in the online space.






Image via Shutterstock

Tags: blogs, content, content trends, Jones Media, online content, SheKnows








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