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BizReport : Advertising archives : January 12, 2015

Jivox tapped for auto ads

There is a new partnership in the online space that will increase auto dealers' ability to serve targeted, rich media ads to in-market consumers. Targeting, according to many experts, is becoming more key for both online and mobile campaigns, and the ability to quickly create and target ads can be the difference in reaching the right consumers.

by Kristina Knight

Online auto group Jumpstart, with properties including Autobytel, US News Best Cars and Car & Driver among other properties, has added the Jivox Dynamic Ad Platform into its network of content hubs. Through the partnership agreement Jivox's IQ program will be used to create and serve highly targeted, rich media ads across screens throughout the Jumpstart Automotive Group network of sites.

"As we continue to create innovative cross-platform media, Jivox allows us to deliver solutions that are not only efficient, but also help our clients create highly personalized advertising experiences. Working with Jivox was really an obvious choice for us--they provide a fast, reliable platform and they have experience working with automotive clients," said Jumpstart Creative Director, Shawn Poe.

Rick Kleczkowski, chief operating officer at Jivox, added, "Jumpstart's deep experience in automotive digital publishing gives them a unique ability to help advertisers craft high-performing, data-driven creative that gets auto shoppers closer to purchase. This is an industry-forward strategy for Jumpstart and Jivox is fully committed to their success in the months ahead."

The Jivox IQ platform allows users to create dynamically targeted ads in a variety of formats to be used across screens.

Tags: ad trends, advertising, auto advertising, Jivox, Jumpstart

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