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BizReport : Internet : January 14, 2015

Ecommerce Roundup: Payroll and performance insights

Two new releases into the ecommerce space should make it simpler for both small and large businesses to perform. Here's how:

by Kristina Knight

First, SOASTA has released their Data Science Workbench; the new tool digs down into consumer data to help spot trends and identify potential issues. The Data Science Workbench mines data from the user experience as well as collected performance data from SOASTA. the platform is cloud based and insights are delivered in real time.

"Understanding today's Web and mobile user behavior and impact on digital business is extremely complex and time-consuming," said Tom Lounibos, CEO of SOASTA. "With the SOASTA Data Science Workbench, users can quickly analyze meaningful business insights without mining and sifting through enormous amounts of performance-related data. For the leading brands in the world, SOASTA has become synonymous with the art of Performance Analytics. Our new solution will provide an even deeper understanding into their users' experience."

Meanwhile, Xero has launched a new payroll offering for SMBs in California, Florida and Texas. The payroll tool uses electronic filing and payments for both state and federal payroll taxes; the plan is to have the tool ready for the entire US by the end of the year.

"Xero's global platform and approach allow us to develop and learn from other countries and we're excited to launch these innovations in the vast US market. We're building on our success in Australia where we process over AU$1.5 billion of payroll transactions monthly to over 375,000 employees. Plus we're building on the recent acquisition of Monchilla in the US and the scaling of our development teams globally. This is the start of a wave of product innovations launching early this year. These innovations will deliver on our vision of a fully integrated platform for small businesses to work and collaborate on," said Rod Drury, Xero CEO.

Tags: advertising data, advertising tools, ecommerce data, payroll tools, smb tools, SOASTA, Xero

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  • Xero is a great program that synches well with many eCommerce systems. It can save dozens of man hours each week in some businesses.



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