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BizReport : Ecommerce : January 11, 2015


Amazon's third-party marketplace vendors set new record

Amazon's third-party marketplace vendors broke a record last year selling more than two billion items worldwide, reports the ecommerce giant.

by Helen Leggatt

The two billion items sold by Amazon's third-party marketplace vendors has set a new record for the business division. The holiday season alone saw a 400% increase in units sold compared with 2013, driven by a variety of effective deals offered by third-party vendors. The holiday season also saw Amazon's 'Login and Pay' online payments solution usage grow by more than 200% compared with 2013.

Cyber Monday, too, played an important role in the sales uptick with more than 16 million units ordered worldwide from Amazon vendors.

The Amazon Marketplace now has more than two million vendors that between them account for more than 40% of total units sold. Those vendors are located in more than 100 countries and some countries, such as China and Hong Kong have seen their share of vendors growing as much as 80% year-on-year.

A year ago, Amazon launched Amazon Seller for iPhone, an app that allows Amazon third-party vendors to manage their listings and interact with customers. An Android version was launched later in the year.

"It's been a record-setting year for selling on Amazon," said Peter Faricy, VP for Amazon Marketplace. "We're seeing strong growth from sellers listing their items across our global marketplaces. The growth of mobile and the introduction of the Amazon Seller App have also been a big win for sellers this year. Sellers are constantly telling us they value the flexibility of managing their businesses on-the-go from their tablets and mobile devices."

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Tags: ecommerce, Internet, mobile








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