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BizReport : Trends & Ideas : January 06, 2015


Address quality monitoring moves up a gear with new tech

The U.S. Postal Service plans to introduce new technology to improve address quality, according to a notice published in the Federal Register last week.

by Helen Leggatt

"The Postal Service proposes to revise Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM®), to add a new Address Quality Measurement process for participating mailers, who enter eligible basic and full-service mailings", reads the summary of the notice published in the Federal Register on 23 December, 2014.

The new technology will enable analysis of all pieces of a mailing rather than just a sample, as is currently the case with the Move Update system. Mailers that use Intelligent Mail barcodes and eDoc (electronic documentation) will have access to the new Address Quality Measurement Tool to clean their lists more effectively.

According to the notice, "The Address Quality Measurement Tool is a scorecard that will be used to convey information on address hygiene. This data-driven approach will allow the Postal Service to provide valuable feedback to mailers who enter qualifying mailings".

The assessment will be determined by the number of change-of-address (COA) errors, in a calendar month, divided by the total number of pieces mailed that were subject to analysis. The resulting percentage is compared to an error threshold established by USPS. COA errors are those pieces that fail to include the new address for a customer with a COA order on file for more than 95 days and less than 18 months old, as specified below.

An associated Assessment Fee is mentioned in the notice, but no actual figure is provided.






Image via Shutterstock

Tags: address quality, direct mail, postal services, USPS








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