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BizReport : January 30, 2015 Archive

January 30, 2015 Archive

Social Marketing | January 30, 2015

Pinterest introduces new search tool to attract men to the network

In an effort to address the gender imbalance on Pinterest, the image-sharing social network has introduced a new search engine filter so male users can get more manly results. >>

Advertising | January 30, 2015

Study: Dirty Data a problem for marketers

There is a new danger in the online space, marketers, and it may be in your data silos even now. Dirty data, or data that has been compromised in some way, is becoming a big problem for brands. In fact, according to new data out from Integrate about 40% of data generated for B2B brands may be 'dirty'. >>

Research | January 30, 2015

Top 3 things consumers really want from brands

Consumers want things - new jeans, a new computer, someone to clean their home - from brands, right? Yes. And no. According to new data out from MindShare consumers do want 'things' but they also want...more. Here are MindShare's top 3 things consumers want from brands. >>

Social Marketing | January 30, 2015

Surveys: Why social, mobile might rule the Super Bowl

Social media may do as much for brands during the upcoming Super Bowl as the actual ads on television. That, according to two surveys, because while fans will be watching they will not 'only' watch the game on television. >>



Advertising | January 30, 2015

How new data collection techniques may impact your business

Gathering not only data about where traffic originates or which products are purchased online, but data based on customer feedback and the entire purchase funnel may be a big influencer for brands in 2015. One expert explains. >>

Internet | January 30, 2015

Photographs among Brits' most treasured possessions

Which items would be the first you would save if your house caught fire? According to a recent poll in the UK, sentimental Brits would grab their photographs before any other possession. >>