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BizReport : January 26, 2015 Archive

January 26, 2015 Archive

Mobile Marketing | January 26, 2015

Localytics: App engagement up, retention declines

December 2014 saw the percentage of engaged app users reach an all-time high but user retention declined, according to new figures released by app marketing and analytics platform Localytics. >>

Research | January 26, 2015

Knowledge of marketing automation low among senior-level marketers

In an industry that needs to keep its finger on the pulse, a significant number of marketers have never heard of marketing automation, according to new research by Adestra. >>

Advertising | January 26, 2015

Study: Data tools don't stop cross-channel challenges

There is a wealth of data in the online space and there are nearly as many tools to collect that data. But, according to one new study, the wealth of data and data tools aren't stopping the challenge brands face in merging and activating that data across channels. >>

Mobile Marketing | January 26, 2015

Reports: Mobile economy flourishing

Mobile devices are helping shoppers find new products on store shelves. That is the takeaway from a new Ninth Decimal report which finds most shoppers (70%) are trying new products/brands after seeing mobile ads for those products. >>



Advertising | January 26, 2015

Top 3 trends to push marketers ahead in 2015

As brands cement their 2015 strategies, one expert is offering up his advice on the trends that could help push brands farther into consumers' consciousness. >>