BizReport : January 16, 2015 Archive

January 16, 2015 Archive

Mobile Marketing | January 16, 2015

Google Glass withdrawn from sale but watch this space

Google's decision to pull Glass from sale has sparked many an ode to failed technology but they may be premature as another version is already in development. >>

Trends & Ideas | January 16, 2015

96% of businesses ready to adopt Internet of Things

For many in business, the Internet of Things is something they have only recently heard of but, according to recent research by Zebra Technologies, the vast majority of retail decision makers are already on the case for integration. >>

Ecommerce | January 16, 2015

Consumers say they prefer to shop online, but do they?

What shoppers say they do, and what they actually do, is not always the same, according to recent research from the IBM Institute for Business Value. >>

Blogs & Content | January 16, 2015

Why analytics will lead 2015 trends

Traditional marketing tactics alone aren't enough to drive measurable growth for a business today, according to many experts. The customer engagement cycle has evolved to a 24/7/365 endeavor, making consumers far more sensitive to where and when they receive marketing messages. >>

Mobile Marketing | January 16, 2015

Expert: How retailers can do more with mobile

Over the 2014 holidays ecommerce increased by roughly 18% according to comScore; mobile devices were a significant part of that growth. How important is mobile becoming for retailers and brands? >>