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BizReport : January 12, 2015 Archive

January 12, 2015 Archive

Advertising | January 12, 2015

Jivox tapped for auto ads

There is a new partnership in the online space that will increase auto dealers' ability to serve targeted, rich media ads to in-market consumers. Targeting, according to many experts, is becoming more key for both online and mobile campaigns, and the ability to quickly create and target ads can be the difference in reaching the right consumers. >>

Mobile Marketing | January 12, 2015

Fiksu predicts an Appy New Year

Recent figures from Fiksu shows just how much the app environment is growing with 42% growth recorded in November 2014 as downloads hit 8.1 million. >>

Ecommerce | January 12, 2015

Live chat growing in popularity, particularly among Millennials

A recent report has found that live chat is growing in popularity, particularly among Millennials, thanks to limited hold times and convenience. >>

Advertising | January 12, 2015

Forrester: Programmatic needs better transparency

Programmatic would be a more powerful tool for marketers if there was increased transparency. That is the takeaway from a new Forrester Research report which indicates media buyers would consider more programmatic buys if there was greater transparency attached. >>



Ecommerce | January 12, 2015

Ecommerce Roundup: Social, mobile keys

MarketLive has wrapped up the 2014 holiday season and based on information from their network nearly half of all ecommerce traffic (47%) originated from mobile devices; about one-quarter of ecommerce revenues were attributed to mobile devices. >>

Advertising | January 12, 2015

Google to report viewability of video ads

Google is addressing the issue of ad viewability by unveiling a new tool that will allow marketers to tell whether video ads have been viewed or not. >>