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BizReport : Search Marketing : December 16, 2014

Social muscles in as search destination for festive gifts

Amazon and Google may be the preferred websites to use to search for Christmas gifts but, according to new figures released by Searchmetrics, another website is catching up.

by Helen Leggatt

Amazon was top of the list of places to search for Christmas gifts, as per Searchmetrics' survey of 1,000 UK consumers, with 61% visiting the mega-site in the quest for inspiration. Fifty percent cited Google and 38% eBay.

However, Zuckerberg's social network, which boasts more than one billion search queries every single day, is not far behind, with nearly a quarter (23%) citing the social network as somewhere they head to search for the perfect present. Far more women (30%) than men (17%) use the social network for gift ideas, asking friends and seeking out company and product Pages.

Few people said they use Pinterest (7%) and Twitter (7%).


Marcus Tober, CTO and founder of Searchmetrics, notes the increasing role of social networks in the path to purchase as shopping related search evolves.

"One of the benefits of looking for product ideas on social networks is that you get to see feedback and preferences from other consumers, as well as participate in online discussions about products with a range of people, including your own friends and followers. And of course purchase recommendations from other shoppers - especially friends - can be very powerful," said Tober.

Image via Shutterstock

Tags: holiday 2014 trends, search marketing, social marketing, social network

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