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BizReport : Mobile Marketing : December 16, 2014

Report: Mcommerce to skyrocket in 2015

More than 4 million mobile barcodes were scanned via mobile shopping apps over the Thanksgiving Weekend and Cyber Monday, according to Scandit. According to researchers in some cases the scans were 40 times higher than 2013 scanning numbers.

by Kristina Knight

Resarchers also found total scan volume to have doubled between 2013 and 2014; especially in shoppers born after 1980, they said, smartphones and tablets are becoming more important for purchase decisions.

"Our findings and those from market research firms suggest that a majority of the time consumers spend making purchasing decisions is on mobile devices. Mobile commerce--or m-commerce--is a growing component of the modern shopping experience," said Samuel Muller, CEO of Scandit. "Retailers now recognize the power of barcode scanning in the context of high performance, reliable native mobile applications. By providing an excellent m-commerce experience, retailers are better equipped to keep customers engaged, drive sales, and increase customer loyalty and retention."

Researchers also point to a recent Harris Poll which indicates just over one-third of shoppers prefer mobile to in-store shopping; that same poll found more than half (56%) plan to shop via mobile device over the 2014 holidays.

"We expect the trend of mobile-enabled commerce to continue throughout the 2014 holiday shopping season and into 2015 and beyond, underscoring the need for retailers to provide consumers with an excellent mobile shopping experience, including the use of native applications featuring next-generation barcode technology," Mueller concluded.

Image via Shutterstock

Tags: mcommerce, mcommerce trends, mobile commerce, mobile marketing, Scandit

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