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BizReport : Blogs & Content archives : December 15, 2014

Report: American viewers worth 6 British video viewers

While international online video viewers are streaming more and watching for longer periods of time, advertisers are getting more from ads seen by American viewers. That is the takeaway from a new JW Player report which indicates US viewers are worth 6 British viewers in advertising dollars.

by Kristina Knight

Some interesting findings from the JW Player report include:

• 80% of JW Player's streams are served to outside the US consumers
• 75% of international streams are concentrated in Europe, South America and Asia
• Europeans average 34 minutes per video session, North American's average 32 minutes and Asians average 30 minutes

"We are excited to share the results of our first quarterly JW Online Video Trends report, which reveal dramatic growth of our platform," said Dave Otten, CEO, JW Player. "With 80 percent of end users coming from outside the United States, our data represents a truly global audience, and we're proud to showcase the growth of our network and share these insights on the online video industry as a whole."

As for how video viewers are watching, tablet viewers out last PC or smartphone viewers with an average of 40 minutes per session while 'progressive' file downloads represent about 60% of video plays. Google's Chrome dominated delivery for PC viewers while Apple's Safari dominates for tablet viewers; Chrome and Safari nearly tie for smartphone viewers.

Image via Shutterstock

Tags: JW Player, mobile video, online video, video content, video trends

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