BizReport

RSS feed Get our RSS feed

News by Topic




BizReport : Ecommerce archives : December 12, 2014


Personalization: 30% of site visitors are gone in sixty seconds

Sixty seconds - that's all it takes for a visitor to an ecommerce website to decide whether they will spend any more time browsing, according to new research released by multi-channel personalization firm Monetate.

by Helen Leggatt

The first minute of a site visitor's experience is crucial. Within those precious seconds a brand can lose 30% of their visitors if the experience and inventory does not live up to expectations. During those first sixty seconds, more than three-quarters (77%) of visitors are still in product discovery mode and so personalizing that initial experience to a visitor's likely intent will greatly reduce bounce rates.

Monetate's global Ecommerce Quarterly Report also found that during the first minute just 18.9% visit product detail pages, 4% place an item in the shopping cart and very few, just 0.01%, make a purchase.

While most online shoppers remain in product discovery mode within the next 15 minutes spent on a website (65.5%), more than half (52%) of all purchases are made within this timeframe, found Monetate, with the majority made between the fifth and eighth minutes.

After 15 minutes, during the next 30 minutes of an hour-long window, Monetate found that the number of site visitors dwindles.

"At this point in an average shopping session, a visitor has either left the site, made a purchase or is a dedicated browser," says Monetate. "Though fewer, the remaining visitors convert at a higher rate, relative to the general visitor population, than at any other time - 0.62% during minutes 16-30 and 0.66% from minutes 31-45. A marketer's tactics at this stage should be very different than in the earlier stages when visitors were less motivated."

By 45 minutes into an hour, 68% of all purchases will have been made and the final quarter of an hour will deliver just another 6% of converting shoppers as intent to purchase begins to wane.






Image via Shutterstock

Tags: ecommerce, path to purchase, personalization








Subscribe to BizReport







http://www.bizreport.com/2014/12/personalization-30-of-site-visitors-are-gone-in-sixty-second.html

 

 

Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.