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BizReport : Ecommerce : December 19, 2014


Online cash register bells will continue ringing on Christmas Day and Boxing Day

After a frantic Black Friday and manic Cyber Monday you could be forgiven for thinking that consumers will be kicking back, enjoying Christmas Day and giving their wallets a rest - but you would be wrong, according to new research from Experian and IMRG.

by Helen Leggatt

The bells will be ringing on Christmas Day and Boxing Day - cash register bells that is. Research by Experian and IMRG predicts that, as well as stuffing themselves with turkey and unwrapping gifts, consumers will also continue spending online. The forecast is that Brits will spend £441,000 (US$691,000) per minute on Christmas Day and even more, £519,000 (US$813,000) per minute, on Boxing Day totaling £636 million (US$996 million) and £748 million (US$1.17 billion) respectively.

Visits to websites on Christmas Day and Boxing Day 2014 are also predicted to be higher than last year - up 25% and 29% respectively.

However, while Boxing Day is usually the busiest day for retailers, this year Experian and IMRG predict that day will come second to this year's record-breaking Black Friday sales of £810 million (US$1.26 billion).

"The unprecedented level of traffic to retail websites over Black Friday weekend resulted in a significant spike in online sales during the last week of November. In fact, sales on Black Friday alone surged 135% year-on-year as consumers flocked to retail websites on what turned out to be the busiest online shopping day of the year, to date," said Tina Spooner, Chief Information Officer, IMRG.

Image via Shutterstock

Tags: Christmas, consumer spending, ecommerce, forecast, UK










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