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BizReport : Mobile Marketing : December 08, 2014


Most consumers in the UK watch television on a... television

While television remains the main way people consume media, how much depends on the age of the viewer, according to research released by Broadband Genie.

by Helen Leggatt

When Broadband Genie asked 1,000 British consumers how they watched their favorite television shows and movies, they were given a wide range of answers including desktop, laptop, tablets, mobile and, of course, television.

More than half 56.4% said that, to a large extent, they consumed media watching television, and 20.2% said they did so to a moderate extent.

However, among younger age groups - those aged between 18 and 34 - far more people said they used a laptop to view television and movies (20.92%) than those age over 55 (16.42%). With regard to laptops, 22.46% of the younger age group used this device to consume media compared with just under 10% of over 55's.

"Although television is still the main way in which the population consumes media there is a trend toward mobile devices for the younger generation," said a Broadband Genie representative.

Earlier this year, research in the UK by BroadStream Solutions found that more than 8 in 10 British households (83%) still watch television programs on a television. Of the more than 2,000 Brits surveyed, 89% said they continue to regularly watch television programming live, although a quarter (24%) admitted to using a second screen during their viewing experience.

Certain types of television coverage - such as reality television and sports coverage - were preferred to watch live, most probably due to the likelihood of encountering spoilers on social media and elsewhere. Mark Errington, CEO of BroadStream Solutions also observes that such programs don't have the same impact when recorded.

"The range of services now available to consumers certainly gives them the opportunity to consume TV content in new ways, but the focal point of the living room is increasingly becoming the TV once again," says Errington.






Image via Shutterstock

Tags: consumer survey, mobile, television habits, UK








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