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BizReport : Mobile Marketing : December 03, 2014


MCommerce RoundUp: Payment options and trends

Mobile payments are growing in popularity across the board. From using mobile wallets to pay for items in-store to different ways to pay for mobile goods - through mobile and online games and digital content.

by Kristina Knight

According to new data out from PunchTab about one-quarter of smartphone users have already used at least one mobile payment option, but most (67%) of mobile users say they 'aren't sure' if their favorite stores offer mobile payment options. Some other interesting findings from PunchTab include:

• 55% of Millennials want one mobile payment options that can be used across mobile sites/stores
• 40% say the Starbucks App is their most-used mobile payment option
• Most report payment speed is their biggest concern

Meanwhile, BitPay has integrated into online billing platform Xsolla, giving gaming hugs a new payment options. BitPay is the largest bitcoin payment processor in the world; the integration should simplify how gamers pay for in-game purchases while keeping their personal information secure.

"Bitcoin makes in-game purchases more efficient and secure than ever before" says Sonny Singh, VP of Sales at BitPay. "Traditional payment methods like credit cards are not always able to support these types of purchases like bitcoin can."






Image via Shutterstock

Tags: bitcoin, BitPay, M:Commerce, mobile marketing, mobile payments, PunchTab








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