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BizReport : Advertising : December 22, 2014


Demandbase: What won't happen in 2015

We've been reporting a lot about what marketers might see in the new year, but here's a new one: what marketers and retailers won't see in the New Year. Demandbase has released their list of the top 3 things marketers won't see in 2015.

by Kristina Knight

First, 2015 won't be the year for anything - or everything.

"While some of the media have coined it the "year of marketing analytics," other outlets deemed 2014 the "year of customer experience," or the "year of the marketing cloud," and more. In 2015, no one 'buzzword' will emerge as the single priority for marketers. Instead, businesses will implement a number of more sophisticated and interlinked strategies offered by the marketing cloud platforms," said Demandbase's CMO, Peter Isaacson.

Second, no noise.

"Given the explosive growth of content marketing, the web has become overly "noisy," with too much content, around too many disparate topics, for marketers to actually reach and engage their target audiences. This noise will force marketers to re-think their approach to content marketing, using it as a surgical tool in their toolbox, rather than a spray and pray weapon in their arsenal," said Isaacson.

Finally, more than sales and marketing will align.

"Sales and marketing will continue to make an effort to align in 2015, but they won't be the only ones. Organizational alignment is anticipated across the board, with IT, HR, and Finance also making alignment a priority for greater effectiveness in achieving company goals for the year," said Isaacson.

Image via Shutterstock

Tags: advertising, Demandbase, ecommerce, internet trends










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