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BizReport : Advertising archives : December 12, 2014

Ad Roundup: New programs to increase targeting options

This week YouAppi, Infolinks and BrightRoll have released new options for advertisers in the online space; the releases could help brands better target and engage consumers.

by Kristina Knight

First, Infolinks has launched a new mobile version of their InFold contextually targeted ad unit. According to early reports the mobile version helped to slash the CPA for one large brand by 300%. The mobile unit, like the desktop version, utilizes unsold, existing inventory to deliver ads using real time data.

Infolinks CEO Ziv Eliraz said, "Mobile InFold ad units drive record-breaking results for advertisers and enable publishers to monetize their fastest-growing yet most neglected traffic: mobile. Now, with the addition of the new mobile versions, the In3 product suite offers advertisers and publishers a 360-degree, customizable solution to monetize all of their global traffic on any platform, across all channels."

Meanwhile BrightRoll has launched a partnership program for tech and data brands. Through the partnership program brands can access tools and analytics from across the online spectrum to improve their own campaigns and offerings.

"The program allows partner member to improve the effectiveness of their own services on our platform, and in turn, pass those benefits on to the programmatic video advertising ecosystem," said Brent Horowitz, VP of Business Development, BrightRoll. "We believe this addresses our clients' individual needs and helps advance the industry as a whole."

Finally, YouAppi has launched OneRun, a tool to help brands acquire mobile customers. Through OneRun brands can better control the costs associated with customer acquisition; in one case the acquisition cost lowered 68%. The platform offers contextual widgets for personalized content, a personalized app store and a native ad unit.

"Based on the performance of YouAppi's technology, we're so confident in our ability to go beyond the install that we incorporate client profitability metrics into our pricing," said Moshe Vaknin, Founder & CEO, YouAppi. "Rather than charge a flat CPI, our pricing model is directly correlated with post conversion performance and is continuously updated and optimized."

Image via Shutterstock

Tags: advertising, advertising tools, BrightRoll, ecommerce, Infolinks, targeted ads, YouAppi

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