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BizReport : Advertising archives : December 16, 2014

Ad RoundUp: Analysis key to releases

Today two online hubs are improving the reach marketers can gain from their analysis. Apigee's Edge and DataHero are each releasing options to help online brands make the most of site and campaign data.

by Kristina Knight

First, DataHero has launched an integration with Google Analytics. Through the integration, DataHero will create charts based on site traffic data cultivated through Google Analytics; charts can be customized according to sources, campaign goals, region and other factors.

"The Google Analytics integration is one of the most requested by customers," said DataHero co-founder and CEO Chris Neumann. "Every marketer uses Google Analytics to track traffic and we're making the data visualization aspect easier to drive business decisions forward."

Meanwhile, Apigee is upping the capabilities of their Apigee Edge API platform. The new options will include a dashboard that measures response time of the website, diagnostics tools that identify potential problem areas and a device dashboard option that will help brands better understand API engagement.

"In today's data-driven economy, organizations must have a deep understanding of the data that is flowing through their APIs," said Anant Jhingran, head of products at Apigee. "We are delivering new tools that extend the strong Analytics Services in Apigee Edge to help companies increase digital agility, adaptability and speed - all keys to a successful digital businesses."

Through the Edge platform brands can better see performance across digital spaces; the platform offers customized reporting according to variables chosen by the business. In this way brands can drill down to exact specs for optimization purposes.

Image via Shutterstock

Tags: advertising, advertising data, advertising tools, Apigee, Datahero

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