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BizReport : December 26, 2014 Archive

December 26, 2014 Archive

Advertising | December 26, 2014

Mobile, video to see analytics changes in 2015

Two experts believe we'll see better cross device and cross screen strategies from marketers in 2015. Much of that strategy could be based on data compiled during this quarter, and as some early reports have shown that data will hold more and more mobile numbers. >>

Social Marketing | December 26, 2014

Study IDs brands performing best - and worst - in social

We all know by now that it isn't enough to just slap up a social media profile. Brands need to engage, and some are doing better at engagement than others. Engagement Labs identifies the brands who are - and aren't - working in social media. >>

Advertising | December 26, 2014

Experts: How to capitalize on consumers' need for personalization

Consumer expectations are rapidly shifting to a cross-channel, personalized, real-time world. Consumers have quickly grown accustomed to streaming video providers that remember where they've left off when they switch between a laptop and tablet, airlines that notify them of upgrades or impending flight delays on their phones, and stores that allow shoppers to place an order online and then pick up the items in a brick and mortar store just down the block. >>