RSS feed Get our RSS feed

News by Topic




BizReport : December 18, 2014 Archive

December 18, 2014 Archive

Mobile Marketing | December 18, 2014

Experts: App usage will change in 2015

Most people think of mobile in terms of SMS messaging or even mobile browsers, but some data suggests 2015 will become the year mobile turns to 'app first', especially on the retail front. Retail apps have been gaining popularity throughout 2014, one report shows most (73%) of shoppers are 'likely to shop' with retailers offering mobile apps. >>

Advertising | December 18, 2014

How data will influence 2015

Cultivating and assessing data from online campaigns has become a huge focus for many businesses. New divisions have been created and more and more targeting is used to help find those lucrative shoppers. One expert offers his take on data for the New Year. >>

Advertising | December 18, 2014

Top 4 investments to make in 2015

One of the most critical decisions a company will make in preparation for the new year is determining how much of their annual budget to allocate towards marketing. A study by Gartner Research found that the top three marketing challenges are: growing profitable revenue, connecting with customers, and holding their own against competition. >>

Research | December 18, 2014

Researchers use Yelp to predict a restaurant's chances of survival

Researchers at the University of Maryland have developed a tool that appears to show a connection between the success of a restaurant and the content of Yelp reviews. >>



Trends & Ideas | December 18, 2014

Are your employees stifling yawns during status meetings?

When SaaS enterprise work collaboration software firm Clarizen quizzed British workers about what they thought of status meetings they were met with dry wit and a lot of yawning. >>

Mobile Marketing | December 18, 2014

Survey reveals the odd places consumers shop by mobile

While it comes as no surprise that UK consumers are some of the top mobile shoppers in Europe, where they do their mobile shopping is a bit of an eye-opener. >>