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BizReport : December 16, 2014 Archive

December 16, 2014 Archive

Advertising | December 16, 2014

Ad RoundUp: Analysis key to releases

Today two online hubs are improving the reach marketers can gain from their analysis. Apigee's Edge and DataHero are each releasing options to help online brands make the most of site and campaign data. >>

Mobile Marketing | December 16, 2014

Report: Mcommerce to skyrocket in 2015

More than 4 million mobile barcodes were scanned via mobile shopping apps over the Thanksgiving Weekend and Cyber Monday, according to Scandit. According to researchers in some cases the scans were 40 times higher than 2013 scanning numbers. >>

Search Marketing | December 16, 2014

Social muscles in as search destination for festive gifts

Amazon and Google may be the preferred websites to use to search for Christmas gifts but, according to new figures released by Searchmetrics, another website is catching up. >>

Email Marketing | December 16, 2014

Email more likely to distract and engage than social

Direct email marketing is more effective at eliciting a click than social media posts and advertising, according to new research released by shopping and charity donation website Give as you Live. >>



Trends & Ideas | December 16, 2014

Big data investment up, but marketers still struggle with analysis

Investments in data-related marketing budgets are starting to pay off, according to a recent survey conducted by Infogroup at the DMA's latest Annual Conference in San Diego. >>

Ecommerce | December 16, 2014

Study: The demographics most at ease with payment options

The numbers of online and mobile shoppers may be growing with each day, but one new report indicates while many are shopping many are also not trusting of stores, banks and payment options. >>