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BizReport : December 15, 2014 Archive

December 15, 2014 Archive

Trends & Ideas | December 15, 2014

Popular music, not the sound of silence, keeps callers on hold longer

If you want to keep people on hold when calling your customer service or sales representatives, play them something they will know, suggests new research by ICM for soh. >>

Advertising | December 15, 2014

Brands not reflecting TV ad products on website homepage

To promote consistency across advertising channels, and increase conversions, brands should be using products advertised in their television ads on their homepage. However, recent research from Wywy reveals that many brands are not creating that seamless bridge between television and online. >>

Email Marketing | December 15, 2014

Despite surge in new marketing technology, email remains king

Despite all the various channels available to marketers today, it's an old favorite that remains top when it comes to generating ROI, according to a new study from Campaigner. >>

Ecommerce | December 15, 2014

Expert: What Apple Pay means for retailers

First it was PayPal disrupting how people paid for goods online, then that blip about Bitcoin and now everyone is talking about Apple Pay and how it will change how consumers buy products online and in physical stores. One expert weighs in on what Apple Pay means for retailers. >>



Mobile Marketing | December 15, 2014

RadiumOne's mobile trends to watch in 2015

Over the past couple of years mobile has become a big deal for online brands, but according to one expert mobile will become even bigger in 2015. Here are his trends that mobile marketers need to be ready for in 2015. >>

Blogs & Content | December 15, 2014

Report: American viewers worth 6 British video viewers

While international online video viewers are streaming more and watching for longer periods of time, advertisers are getting more from ads seen by American viewers. That is the takeaway from a new JW Player report which indicates US viewers are worth 6 British viewers in advertising dollars. >>