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BizReport : December 12, 2014 Archive

December 12, 2014 Archive

Mobile Marketing | December 12, 2014

Survey: When consumers do - and don't - want to use mobile pay options

There has been a lot of buzz lately about the importance of new mobile payment options like Apple Pay and even Bitcoin. One survey has gone to the ground to see what consumers think about mobile payment options, and the results may surprise you. >>

Mobile Marketing | December 12, 2014

Expert: How shoppers will engage with brands in 2015

There is a new idea out there that consumers have become 'mobile first', or that they look at mobile screens before PC, television or other outlets. According to eMarketer Americans are spending at least 3 hours per day on mobile devices. One expert offers his insight on what this means for brands heading into 2015. >>

Advertising | December 12, 2014

Ad Roundup: New programs to increase targeting options

This week YouAppi, Infolinks and BrightRoll have released new options for advertisers in the online space; the releases could help brands better target and engage consumers. >>

Ecommerce | December 12, 2014

Survey reveals the odd places consumers shop by mobile

While it comes as no surprise that UK consumers are some of the top mobile shoppers in Europe, where they do their mobile shopping is a bit of an eye-opener. >>

Social Marketing | December 12, 2014

Ofcom report reveals drop in social media use in several countries

In a survey by Ofcom across nine countries, the UK was found to have the greatest decline in social media use among adults. >>

Ecommerce | December 12, 2014

Personalization: 30% of site visitors are gone in sixty seconds

Sixty seconds - that's all it takes for a visitor to an ecommerce website to decide whether they will spend any more time browsing, according to new research released by multi-channel personalization firm Monetate. >>