December 10, 2014 Archive

Ecommerce | December 10, 2014

nChannel adds big etailers to network

Three major online retailer channels have joined nChannels' Connector Community Network - BigCommerce, Amazon Webstore and Shopify. These additions will allow online sellers to integrate from their nChannel portal to bigger retail hubs, improving reach. >>

Mobile Marketing | December 10, 2014

3 Mobile approaches to use in 2015

Mobile advertising is coming into its own, according to several experts. While mobile consumers have led the way to date, one expert believes 2015 will be the time advertisers begin to catch up, thanks to better targeting and analytic options. >>

Advertising | December 10, 2014

Translation vs. transcreation - the difference is cultural

Translation is just the first step towards addressing your audience in a language they understand. To truly translate marketing messages, however, there's another step that marketers must consider - transcreation. >>

Advertising | December 10, 2014

ANA: Bot fraud gobbling up online budgets

Analysis of 181 campaigns, accounting for 5.5 billion impressions across 3 million domains from 36 Association of National Advertisers member firms reveals that a significant chunk of ads are being served to bots, costing marketers billions. >>

Mobile Marketing | December 10, 2014

Reports underline mobile's importance

B2X has released a global study that shows Americans are basically attached to their smartphones. That along with trends found by Monetate and Ebates are indicators that mobile will continue to be highly sought after in 2015. >>