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BizReport : December 9, 2014 Archive

December 9, 2014 Archive

Advertising | December 09, 2014

Ecommerce RoundUp: Search, lead auditing and device security

Just in time for the holidays, a trio of solutions are releasing into the online space, set up to increase security and to help retailers better engage with customers online. >>

Email Marketing | December 09, 2014

Expert IDs 3 trends that will improve email strategy

Email is seen by many as a sturdy standby for their marketing program, but according to one expert brands could be doing more. He identifies three trends that could change email marketing efforts in 2015. >>

Trends & Ideas | December 09, 2014

Experts suggest local, mobile trends to watch in 2015

Look for more advertising to become more localized. That's the word from the experts at both BIA/Kelsey and Verve, who believe the mobile and local will begin to sync in 2015. >>

Ecommerce | December 09, 2014

Top 3 tips for better engagement

Today's marketing landscape is technology-driven built on piles of valuable data. Data is a goldmine for companies - bringing troves of insight about customers that allow companies to market in a whole new way. eClerx offers service solutions aimed at automating and optimizing content management and web operations, driven by processes, analytics and data management. >>

Ecommerce | December 09, 2014

Intent among Millennials to shop using loyalty reward points soars this festive season

More shoppers intend to cash in reward points earned through loyalty programs this festive season than they did last year, according to new research from Colloquy. >>

Mobile Marketing | December 09, 2014

Go ahead, text us, say more car buyers

When customers are researching an automotive purchase, or looking for after-sales care, mobile is the way to go, particularly among Millennials, according to a couple of recent surveys. >>