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BizReport : December 8, 2014 Archive

December 8, 2014 Archive

Advertising | December 08, 2014

Does your marketing content speak to consumers in a language they understand?

Non-existent translation budgets are forcing the majority of marketers to address their audience in English despite nearly half of some customer bases being based outside the U.S., according to new findings released by translation technology firm Smartling. >>

Ecommerce | December 08, 2014

Top 3 strategies to capitalize on ecommerce

According to Google, 26% of consumers planned to begin their holiday shopping research before Halloween. A lot of energy goes into trying to build momentum early on in these key days leading up to Black Friday and Cyber Monday but the rush really doesn't end until well into the New Year. >>

Blogs & Content | December 08, 2014

Studies: Video is important, brands leaving ad dollars on table

Two new studies underline the importance of video for businesses, but also indicate where marketers aren't making the most of cross-channel strategies where video is concerned. >>

Mobile Marketing | December 08, 2014

Most consumers in the UK watch television on a... television

While television remains the main way people consume media, how much depends on the age of the viewer, according to research released by Broadband Genie. >>



Mobile Marketing | December 08, 2014

Study reveals gap in how consumers, brands use mobile devices

New data out from MillwardBrown and conducted by MBlox reveals a wide gap between what consumers want in mobile and what businesses are currently offering in mobile. The report also reveals ways brands can do a better job of engaging via mobile. >>

Internet | December 08, 2014

Lax Internet users need to be reminded to change, safeguard passwords

Consumers fear being hacked and their personal information or even their identity stolen yet, according to new research, many are lax when it comes to passwords and online security. >>

Ecommerce | December 08, 2014

Confused over-50s missing out on online discounts

Many continue to struggle with finances, but perhaps those really feeling the pinch are those who have retired. Unfortunately, many of those over-50s are not benefiting from online discount vouchers or cash-back offers because they find them confusing. >>